“Be Aware of Dogs!” in Context of Post-Folklore Linguistics

The problem of the analysis polycode texts mass communication, functioning which is determined by their collective authorship, as well active variation verbal and non-verbal components, while maintaining plot-thematic, motive character characteristics associated with specific genres folk art, considered. relevance such reflections due to fact that in context development Internet communications, traditions creativity are gaining new life, including support technological capabilities convergent media. focus this work a corpus implement ban on entering certain territory. content article carried out post-folklore special area art modern man, distinctive properties practices linguistic existing science. It shown have characteristic postmodernism culture (secondary, precedent, irony, game mode) network (multimedia, intertextuality interactivity) can be attributed field folklore analyzed memes continue pictures, popular prints other forms creative non-author’s communication.